This is why Pret wants you to DM them


Note: If you see this page on white background, but prefer to read on a green background, please delete amp/ in above url and reload. On green background comments at the very bottom will be visible compared to the white background page.

Or click here:


I have tweeted this before several times for people to not get lured into DM, mainly to keep the conversation public, but also because Pret want customers’ data.

Pret sends little freebies in return for addresses.

Don’t believe me if you don’t want to.

If you want to unsubscribe from a website/newsletter but can’t find the feature, press F3 and enter into search “unsubscribe”.

Here is an eagle eye after my own heart:

2019-12-19 Pret hides unsubscribe1


You need to read the WHOLE text to spot it!

2019-12-19 Pret hides unsubscribe2



Pret has started collecting customer data since about 2019. They never used to do that before. If you scan through Pret’s Tweets and replies, you will see a LOT of “Could you please DM us…”. And then in the DM, away from the public feed, Pret is luring customer data out of them for marketing! 😀

Try it!

In an interview former CEO Clive Schlee laughs embarrassed being asked about this, when a friend of his, being surprised about this, mentions that this is the first time that Pret asks for customer data.

I’ve even seen the Pret social media Team asking to DM them when there was no apparent reason to DM Pret!




2020-07-18 Data collection



I write about the reality behind Pret’s “happy” facade and collect staff reviews. This slideshow is just a small selection of a long list. There is a reason why Pret and its leadership have such poor scores on Glassdoor & Co. If a multi-billion pound/dollar company under private equity looks too good to be true, just take a closer look.

Clive Schlee, since September 2019 former CEO even briefly mentioned the data base their building when asked in an interview on “Teddy Talks” (no, not TED Talks!). Mario Bauer noticed that for the first time people are asked to enter their email addresses. I took that interview apart on another blog post: Clive Schlee: A Case Study on the Fun Factory. And it’s notable to say that Clive Schlee at the end of the interview mentions that he’s getting his priorities changed from profit driven to more important things in what we leave behind. Well, now he’s thinking about his own legacy after having driven the company full steam ahead, ignoring warnings on allergen, two customers died and he still didn’t act UNTIL the deaths became public. Now he’s thinking about his legacy.

Schlee still remains in the background pulling the strings as a non-executive Director. He “retired” with this legacy:

2019-06-30 44 staff 50 Clive


… handing over to the new CEO, his prodigee Pano Christou. Part of the reason for their scores is in the below slideshow.

2019-11-19 Pano 40 vs 31

NOTE: If the slide show does not run automatically, please delete amp/ from above URL and reload in order to view, or click HERE.

JavaScript required to view slideshow. May not work on mobile devices without Wifi.

This slideshow requires JavaScript.

Slideshow can be paused

The above slideshow is just a selection, the list goes on in Pret Staff Complaints and extensive accounts of Pret’s systemic bullying behind the facade, even witnessed by a customer:
—>>> Caught in the Act at Pret.



I worked at Pret A Manger and survived systemic workplace bullying during bereavement that involved HR, the top leadership, HQ and even the now “retired” former CEO Clive Schlee. I declined 4 settlement offers if I am silent about my ordeal. But I rather speak out to help others. For an overview of important blog entries of my experience with Pret, please visit “My Ordeal with Pret A Manger”. The little arrow to the right next to each heading will lead directly to the post.
An incomplete list on what other Pret staff say about Pret’s bullying environment:
Caught in the Act Bullying at Pret.
I tell my story for the first time verbally in below audio player interview on a podcast by
The Adam Paradox, and wrote two articles in the Scottish Left Review.
Thank you for reading/listening.




Unless otherwise stated or linked to, this website and all writings within this site are the property of,, and are protected by copyright and other intellectual property laws. Reproduction and distribution of my writings without written permission is prohibited.
©2017 – Present:,, unless otherwise stated. All Rights reserved. Disclaimer.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s